Digital Designer
ROXY
Ever-inspired by the mountain and the wave Roxy is a balance between style, performance & femininity.
While at Boardriders, working on Roxy assets was always an exciting challenge as every asset is carefully designed to stay up to date with the recent brand standards and seasonal usage in order to establish a cohesive brand visual across all digital touch points. While keeping the evergreen sophisticated and dreamy feel, Maintaining open communication with the e-commerce team to create marketing stories. Paid social ads, emails, and landing pages were just some of the digital assets created when aiding the brand.
